Or you may choose to add depth and dimension to your natural haircolor with highlights or lowlights. If you're gravitating toward a highly stylized look, consult with your colorist to see how to best adapt the fantasy of the runway to your individual needs. Redken haircolor options include the latest fashion trends – from deep brunettes and fiery reds to cool blondes. Whether you're looking for a fashionable new look or want to take a few years off by blending away gray, Redken haircolor products, along with your colorist's expertise, will get you the results you desire and will develop your custom color formulation following your color consultation. With this high demand for Redken professional haircolor, there is a huge opportunity to understand the benefits of professional haircolor. What you may not know is that nearly 50% of Redken’s business results from professional haircolor. Redken is best known for its innovative haircare and styling products.